Practical Action wanted to change the narrative that developing third world countries actually wanted handouts from developed nations and that their Pratical interventions could help them to be more self sufficient. I decided to do this by showing the that the proud peoples of the Third World would rather live off the fat of their own lands rather than the fat of others.  Fake fat donation clinics and ads as well as a marketing campaign for Claxon, a clinic specialising in money off Liposuction in return for donating your fat an recycling it into others in need.